1. BRYNA NICOLE is a San Francisco based accessories label.

2. BRYNA NICOLE was founded in 2006 by Bryna Nicole McMills, a former stylist and consultant who established her design aesthetic while still a child.

3. BRYNA NICOLE offers an irresistible combination of downtown attitude for girls on the go and uptown sophistication for women on the rise.

4. BRYNA NICOLE customers, like Ms McMills herself, tend to be savvy, quick-witted, urban-oriented, and well-traveled. Women of all ages and ethnicities have worked BRYNA NICOLE bags into their wardrobes and lifestyles.

5. BRYNA NICOLE promises a few things to its customers: style that's effortless and exuberant, never heavy or formal; design that's chic and refined, never stiff or stuffy; and a combination of quality materials, flexible usages, and practical flourishes (like pockets for your phone, glasses, and more) that take its assortment of bags over the top.

6. BRYNA NICOLE handbags, which combine uptown sophistication with downtown originality, are currently sold through 36 stores (including a recent expansion into NORDSTROM) and 10 websites (including fashionista favorites like BLONDETTE and LUVCHARLIE).

7. BRYNA NICOLE has been featured in publications like Elle, Lucky, and Daily Candy. These stories have noted the label's ability to consistently produce must-have bags for busy women who are on the go but refuse to sacrifice style, quality, or originality.

8. BRYNA NICOLE's Fall 2009 collection consists of the BARTOL CONVERTIBLE, the IDORA HOBO, the LINDEN SATCHEL, the MASON CLUTCH, the HARLOW HATBOX, the LOYOLA TOTE, and an assortment of small, medium, and large BAY BAGS that women from coast to coast are using for everything from makeup to loose change to evening essentials.

9. BRYNA NICOLE bags are tested before they're ever marketed or manufactured. When developing new shapes and designs, Ms McMills produces prototypes, then uses them on a daily basis for at least a week, as a reliable method of testing usability, versatility, and practicality. Most prototypes don't pass this very personal test.

10. BRYNA NICOLE is already experimenting with shoe designs and will be launching its first fine footwear collection by the end of 2011.